The world is increasingly questioned by powerful technologies, scarce resources, shift in demands of customers and employees, evolution of global balances. Taking your organization to the next level in this VUCA(1) World requires the courage to acknowledge that what brought you here won’t lead you there.

To meet the strategic challenge of succeeding by facing these multidimensional changes, your organization and people should step into new paradigms and foster new methods to transform constraints into opportunities and find new competitive advantages.

Our mission :
Enable you -& your organization- to Be, Think & Act more collective

We are convinced that it is possible to achieve better results, create more sustainable value, with less energy and resources, fewer conflicts and stronger commitment from the different stakeholders by being, thinking & acting more collectively.

We foster the conditions for a positive transformation dynamic and a sustainable performance.


(1) (Vulnerability, Uncertainty, Complexity and Ambiguity) Acronym used by the U.S. military to describe a Vulnerable, Uncertain, Complex and Ambiguous environment 


_________________________ ReThink&Lead foster a brand new approach to change !
                                         
Viral Transformation® ________________________________________


Let’s think about the change differently and dare to (en)trust your own people to bring your organization where you want to – and even higher, if you truly empower them!

We are convinced that you already have within your organization the key-change-players that you often search from the outside or in ready-to-use methodologies.

And we help you to strengthen their ability to be, think and act as a Collective Leader®. A leader who understands the need for change in methods, paradigm and leadership culture to unleash the full potential of his people and teams, who places the client and society at the core of a powerful and collective momentum : a Viral Transformation® !

We help you create the “Positive Flip” by providing support to your key-leaders, enabling them to impulse and foster the right conditions for collective intelligence, shared value creation and meaningful transformation

Our signature : No permanent team “plugged” in your organization but experienced transformational coaches and change catalysts adding value to your key-leaders when needed and at specific key-moment.

We help you to identify and reinforce the behaviors, state of mind and culture that you wish to develop. Our specific approach spreads a viral trust and collective intelligence through direct experience, specific curriculum and transformational coaching that create more commitment, more collective success and an ability to diffuse by BEING & ACTING to set the example.

You chose the targeted pace and rythm you want for your Viral Transformation® and we create unique approaches to foster the condition to make it possible

Grounded on more than 20 years of experience alongside key players from the largest French and international groups (including 2/3 of the Cac40), our approach to change combines our different expertise to support you according to your needs, with the level of support and the pace of viral transformation® you want :   

Our coaches speaks English, French & German.

(Click on the part you are interested in to get more details)


Our team shares the same state of mind, which brings a particular color to our interventions : 

> Co-responsibility and transmission: : Each of the stakeholders in the process is considered as a responsible actor, participating in the achievement of the set objectives. We approach all our interventions in a spirit of transmission and empowerment.


> Sustainable and responsible performance : We foster sustainable and responsible performance. Every intervention responds to a request, aims at an objective and is formalized in an explicit and realistic contract. 


> Trust and Respect : Without trust, the coaching relationship cannot achieve the expected results. Listening, confidentiality and respect of the person, his ecosystem, his stakes and values, are our fundamentals and guide us in our interventions. 


> Permanent innovation : ReThink & LEAD continuously invests in research and innovation to address the needs and challenges of today’s leaders & organizations.


We are committed to respect and ensure the respect of deontological code, the ethics of our profession. 


After having carried the change, the desire to be at the side of those who carry it  

When Paule Boffa-Comby decided to create PEMA-Partenaire (Performance.Engagement.Mediation.Alliances) in 2005 in order to be at the side of the actors of change who are moving the lines in the company, she relied on her experience as an "intra-entrepreneur" within a large Big Five firm (for which she created and carried out for more than three years the first initiative to help women's career advancement, provoking a real cultural change internally by relying on the collective).

Her vision is clear: to offer a space for reflection and experience sharing to those who, on the "front line of change" every day, have no time to lose and need value-added support that allows them to build on their strengths and accelerate their learning curve. In short, to offer them the support they would have liked to find when the system reacted to the actions they launched and when doubts or exhaustion could weaken their action. 


Meetings and a passion for sharing 

Very quickly, "serendipity" followed one another and from meeting to meeting, from coaching to coaching, another approach to change - Viral Transformation® - took shape based on a recurring observation: "a small number of motivated individuals are enough to turn the system around". 

Fascinated by the human and the collective, Paule Boffa-Comby relentlessly shares through her books and publications this approach that moves the lines, placing trust and collective intelligence at the heart of collective success. Other experienced coaches come to train in the approach and enrich it in order to increase its impact tenfold. 

In 2014, the ReThink & LEAD meetings were born, inter-company exchange spaces where leaders can share freely and confidentially on transformation and the collective and feel supported in their approach. 

In 2019, PEMA-Partenaire and ReThink & LEAD merge into ReThink & Lead to mark an international turning point, supported dedicated team of professional coaches, determined to accelerate the necessary transformations, extended by a second circle of coaches when necessary. 


Our signature: The collective at the heart of your transformations & a spirit of transmission. Your key players, backed and recognized. 

We initiate a positive viral approach by helping you identify and strengthen these key players, who are the bearers of the behaviors, the state of mind and the culture that you wish to see settled within your organization. Until these collective successes spread, contaminate and inspire others to join in this revolution of trust and teamwork, creating more commitment and value.

 At your side with the firm intention that you can sustainably - and as quickly as possible - make this Viral Transformation® bear fruit in an autonomous and self-sustaining way, we position ourselves from the start as a partner concerned with the short-, medium- and long-term success of the steps taken. We help you develop your own capacity to generate the changes you want to see happen in your organization.